What started as a Latine lifestyle brand has evolved into a hands-on creative platform where I share holiday projects, creative reuse ideas, and imperfect art inspired by culture and real life in my 30s.

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My work focuses on using what we already have, finding alternatives to big-box shopping, and experimenting with different mediums — from painting and paper crafts to block printing and cultural projects tied to the traditions I grew up with.

Through storytelling, honest product testing, and in-person craft classes, Hecho By Helena invites others to create with intention, honor where they come from, and make space for creativity in everyday life.